UK Online Paid Survey Websites
(consumer opinion panels)
On this page we have detailed some of the best (and not so good) paid survey sites and online consumer panels which conduct market research in the UK. You can learn more about how such online survey sites work by reading our
useful guide to paid surveys. It will hopefully help you to understand more about how these websites operate, why they exist and what benefits and rewards you can hope to receive when participating in the online surveys that they send you. Rewards are normally paid in the form of cash, vouchers, or entries into prize draws when you fully complete surveys and give your honest opinion to the questions posed to you. If you get screened out of a survey (i.e. do not qualify for the full survey) you will not get paid, but some sites do offer small incentives or prize draw entries as reward for making the effort to take part in the first place in such cases.
A friendly word of warning: genuine paid survey websites usually conduct data quality checks on survey responses and if you are found to be fraudulently answering surveys or not taking them seriously you will lose any benefits you have accrued on these sites. So our advice is to enjoy paid survey sites, complete surveys fully and properly, enjoy giving your opinion, and enjoy the rewards.
Paid survey sites are free to join and you receive rewards for fully completing surveys online, or optionally by telephone, post, or in discussion groups. Upon signing up, you should complete your profile as fully as you are able to or willing to in order to increase your chances of receiving surveys to complete and therefore earn the rewards that may accompany their completion.
Most surveys are completable between 10 and 20 minutes. Our aim is to inform you of our experience of what we consider to be some of the best UK paid survey websites and online consumer opinion panels on the net. Such online survey websites are usually very enjoyable to participate in, they give you the chance to express your valuable opinion on the development of new products and services or to comment on existing ones, or perhaps you will be able to give your opinion on current affairs.
There area lot of survey sites around at the moment and some are better than others. We list what we consider to be the current top 5, then a selection of other good websites before naming those sites which we do not think
compare very well to the rest on page 2. We recommend that you join several of these sites if you like the idea of being able to give your opinion and receive various rewards for doing so.
If you have any comments about these reviews or would like to suggest another site to be considered for inclusion on this page please let us know.
New UK Paid Survey Sites Reviewed
Business Opinions
Business Opinions is a rewarding online research panel and community aimed at the business decision maker. If you are responsible for making decisions for business then you can join this research panel and earn points for completing interesting survyes designed to shape the future of business products and services. Your points are converted to cash rewards which you can redeem once you reach 2000 points (which is the equivalent of £20). This is a brand new British survey panel and if you have any feedback please do let us know. Please note this panel is only aimed at those who make decisions for any type of business, such as choosing and buying products and services to use in business. If you are not responsible for such things then it is probably not worth signing up.
Global Opinion Panels (Synovate)
Global Opinion Panels (Synovate) is an established market research company that operates across the world. You receive points and entries into their prize draws for completing their questionnaires and surveys and giving your thoughts and opinions on a range of interesting topics. The points you accumulate are exchangeable for cash paid by cheque or electronic fund transfer. You can redeem from 9000 points (which has an equivalent value of £5). We have used this site for over two years and now receive fairly regular invitations to take part in their research and we are happy to be members. We also like the site as you often may receive a few points even if you do not qualify for the full survey. It can take a little time to accumulate enough points for redemption. Note that your account will be terminated and all points forfeited if you give fraudulent details or imcomplete and insincere answers to questionnaires. You need also to complete a survey at least once in any twelve month period. Let us know what you think.
MySurvey (TNS)
MySurvey (TNS) is a worldwide and established online consumer research website. You are asked for your opinions on a variety of topics and each time you qualify to fully undertake the research (and are not screened out) you will receive MySurvey points which can then be exchanged for a very good choice of rewards.
You can redeem them for Amazon.co.uk gift vouchers (2000points gives you a £10 voucher); you can automatically convert them to Nectar points if you have a Nectar card; you can convert them into Capital Bonds which are usable in a large number of retailers; or you can donate them to charity (currently UNICEF). It is a professional survey website, the market research is often interesting and occasionally you may have the chance to test products if selected. Unfortunately membership is currently temporarily not open to residents of Great Britain aged 16 and over, please check back here at the beginning of next month.
The Origin Panel (Female Only Panel)
The Origin Panel is a market research panel for women where you are asked for your views and opinions on a variety of topics through the online discussion corners and surveys that the site requests that you participate in. The idea is for this to be a panel where women can discuss issues that are important to them. Those site members who take part in at least two of the discussion corners in a month are entered into a prize draw where you can win a £40 gift voucher. The site also offers larger prize draws for taking part in their online surveys. If you have any experience of using this panel, good or bad please do let us know.
Crowdology Research Communities
Crowdology is a brand new research panel community which often pays you between 50 pence and £3 for each fully completed and valid survey you undertake. Payment amounts depend on the length and type of the survey and in some cases may reach up to £10 or more. Most online surveys do not last longer than 15 minutes, but there are also opportunities to take part in telephone research and focus groups if you wish to. Surveys topics are varied and the aim is to make hem fun and interesting to do. Often topical, much of the research results is used in media. The site allows you to cash in your cash rewards once you reach £2.50, although you can choose to wait until you have accumulated more if you want to. Payment is by PAYPAL, so you must have a paypal account to use this site and be rewarded by it. There are regular prize draws too to win amazon vouchers held by the site for new members, for those who have been screened out of surveys, a member bonus draw survey (for those who have completed at least one survey in any month), and also for those who have successfully refered their friends to the site. We like the look of this site a lot, have only recently joined and will update this review once we have participated more and received payment. If you have any comments about the site please do let us know.
GfK What I Buy Panel
The GfK What I Buy Panel is an online survey panel run by research company GfK which rewards panellists with opportunities to win retail vouchers at a variety of popular shops through their regular prize draws. Each month you have to complete a survey about what you have bought the previous month and are then rewarded with entries into the site's monthly prize draw (where there are lots of vouchers up for grabs). If you submit your survey early (within the first week) you will also be entered into the 'Early Bird' prize draw where there are extra voucher prizes available to win. Any rewards you win can be saved for up to a year which is useful if you want to save up your vouchers for something special. The information received from the surveys is collated and used by the retail industry to improve their services and products. This looks like an interesting panel to be a part of, especially if you are a keen shopper!
Pay Per Post
Pay Per Post - is a site where you can be paid to blog your opinion about various products, services and websites. You need to have a blog (or start one) and then apply to take on paid opportunities where you review certain products, services or websites that advertisers have requested be reviewed. The more traffic your blog generates, the greater the earning potential you have. Payment is via paypal in US dollars. A promising site which basically appears to be a paid to review stuff type of site.
Our Top Five UK Paid Survey Sites/Online Opinion Panels
Number 1 - Global Test Market




Global Test Market - is a global site which awards you 'marketpoints' for participating in surveys you are invited to complete. Upon receiving 1000 of these points (each point at present is worth 5 US cents) you can redeem them and request a cheque for payment in your local currency. We have received a relatively large number of paid survey invitations during our three year membership of this site and received our first payout after about nine months of participation (we accumulated 1500 points).
The rewards are usually very reasonable and, unlike many other online survey sites, they often give you a small credit even when you do not qualify for a survey. Definitely recommended for the good rewards offered and interesting and varied survey opportunities. The payout level does appear a little high, but given that this appears to be a particularly active site, you should be able to reach 1000 points fairly quickly. We like it a lot. The surveys are varied and interesting too.
Number 2 - Ipsos Consumer Panel




Ipsos Consumer Panel - is an excellent and well-known online opinion and consumer panel (also more widely known as MORI). The surveys are easy to complete and we have been receiving regular surveys for over two years suggesting a very active online panel. For every survey you participate in you will receive a varying number of points, depending on whether you complete
the whole survey, part of it, and also depending on the length of the survey too. These rewards are exchangeable for vouchers to a number of popular high street shops (including John Lewis, Argos, WHSmith, Topshop, Miss Selfridges, and some restaurants). This survey site not only sends you surveys but also surveys for other members of your household so the points can accumulate quite quickly and you can get your vouchers in decent time. The site offers product testing too although we have yet to be asked to do this. They are not currently recruiting for their panel, but this is likely to change soon.
Number 3 - Valued Opinions




Valued Opinions - is an international online opinion panel which offers original and interesting surveys to you at regular intervals by e-mail. We have been a part of this programme for some time and have already received lots and lots of opportunities to give our opinion for worthwhile rewards. The rewards you earn are exchangeable for retail vouchers for a good selection of high street and online shops available through the site.
This is a particularly active site at the moment and we certainly recommend it as one to join. We have made over £30 in retail vouchers since joining. You can start to redeem your rewards for vouchers once you have earned £10. Surveys normally last between 10 and 30 minutes and rewards are normally between £0.50 and £5.00 depending on the survey type and length.
Number 4 - You Gov




You Gov - is an independent research agency whose survey results are often used in the media. Without doubt, it is one of the better paid survey sites we are a member of and we receive on average one or two opportunities per month to express our opinion and receive reward for it. It pays you a fee of at least 50 pence for almost every easy-to-complete survey you complete and they are usually finished within fifteen minutes.
It has a regular prize draw survey too, which again is both easy and interesting to complete, where you have the chance to win bigger cash prizes. It is a very professional site and it is nice to know that your opinions really do matter and are used in genuine research. The payout level is £50, however, and it can take quite some time to reach this figure. Even so, participation is certainly very interesting, fun and worthwhile. Furthermore, if you recommend that your friends join this site you can receive even more rewards and reach payout a little quicker.
We have earned over £100 in a little over two and a half years and received payment promptly by cheque.
Number 5 - Toluna




Toluna - (also formerly known as Test and Vote) is an interesting site that allows you to earn rewards in many ways. For example, you can take online surveys, take part in testing new products, and participate in quick website polls. Each of these methods accumulates you points which are ultimately exchangeable for vouchers to several popular online retailers or entries into the monthly draw to win 2000 pounds. You decide what to do with your points.
It´s a fun site, has lots of members and you can create your own questions and answer those posed by other users. Survey invitations are presently quite frequent so you should be able to accumulate those points quickly. Surveys take between 5 and 30 minutes to complete.
More of the best UK Paid Survey Sites
Number 6 - Its your View




Its Your View - states it will pay you £1 for every five minutes of your time completing their surveys. In our experience it does actually reward you well for fun and easy to complete surveys. The surveys are run by UK company ICM Research and we have found them to be both relevant and interesting. We certainly recommend this paid survey site as one of the better value online opinion panels around and one that really rewards you well for your time.
It pays out by cheque only at £50, but please be aware this took a longer time than we initially expected, possibly because member numbers have increased a lot. We have been a member for over two years and have received payment twice, however as we have indicated, recently invitations have become somewhat less frequent which means it takes a longer time for you to reach this payment level. It is still a site worth joining though because no other survey site really matches it in terms of the rewards offered and the surveys are certainly enjoyable to take part in.
Number 7 - Ciao! Surveys




Ciao! Surveys - is an online community website that rewards you with cash for taking part in surveys and being an active member of the site by critically reviewing products and services. We receive regular online surveys each month (recently perhaps averaging 7 per week) which pay anything from 10 pence up to a few pounds depending on their length and topic. Note each survey pre-screens you and if you do not fit a certain profile you may not be eligible to take the survey and therefore will not be paid (although you may receive an entry into the site's regular prize draw).
You should be aware that we have noticed recently that more surveys are only paying smaller rewards which can be a disincentive to complete a survey if the rewards are too small and the time spent on the survey is too long. It is of course up to you whether you complete the survey or not and these surveys still offer you the opportunity to give your opinions on a big range of interesting topics, for which you should receive some reward. Payout level is £5 and is paid direct into your bank account. We have received payment several times in three and a half years as members of this site.
Ciao! also runs a separate
product review and community site which uniquely offers you the opportunity of earning small sums of money for writing quality product reviews which are then rated as very helpful by other members.
This is a feature definitely worth making use of if you enjoy giving your opinion on a whole range of products as your reviews will be of use to other site users and their reviews useful to you. Beware that a long period of 6 months account inactivity can mean you lose any earnings you make. You should note that these two Ciao! sites are separate, one for survey earnings, the other for review earnings which means you have two separate sites to join.
Join Ciao product review site here.
Number 8 - ACOP




ACOP - stands for America Consumer Opinion Panel and is a worldwide panel that distributes online surveys or focus group opportunities which can generally pay anything between £2 and £25. Although invitations to particiapate in surveys do appear rather rare, the rewards are generally much higher than other such sites...making it more than worthwhile spending five minutes just signing up to the site and filling out your profile.
They also have monthly draws which all members are part of. Payment is by cheque. We have received cheques (they pay in pounds if you live in the UK) from this survey provider. It would be in the top five of UK sites if we received more regular invitations to take surveys, but this is still a site worth looking at.
Number 9 - Pure Profile




Pure Profile - is an innovative survey website available to everyone. It is a site that mainly rewards you for completing surveys, but also for responding to rare advertiser invitations or infrequent invitations to search for and visit websites found on its search results. You need to create a profile of yourself by following an easy to complete, but rather lengthy, online process. Once created you will receive surveys to complete on the site and you may be notified of offers sent to you by interested businesses which if you view and provide feedback on, will earn you a little extra money too.
You can also periodically (not very frequently these days however) earn small cash amounts by searching for products you are interested in through the site. You can redeem your rewards in cash directly into your bank account. You can also receive extra rewards for referring your friends to the site who go on to become active members of the site. It's a fairly good site that is well worth trying out, although recently survey invitations have been a rarity for us, which makes us a little wary of the site going forward. One further important point of note - unlike other survey sites we have found that you generally have to log in to the site in order to know of surveys you are invited to, otherwise you may receive an email notice of their availability.
So we recommend that you log in every couple of days to check your account.
Number 10 - Surveys.com (you must be 18 or over)




Surveys.com - is a professional and international survey site that rewards you with chances to win cash prizes every time you complete one of their interesting surveys. You can also earn
iPoints, one of the web's best online reward schemes, for each survey that you fully complete. The site usually offers interesting and topical surveys which typically take between 10 and 20 mintues to do.
We like the site for the fact you can earn iPoints which are exchangeable for lots fo fantastic rewards once you accumulate a decent number. We are members of the iPoints scheme anyway so this helps us to build up points as well as sometimes offer us chances to win cash prizes too.
Number 11 - Opinion World




Opinion World - is a fun survey site that rewards you with entries into regular prize draws as a thankyou for giving your opinion on a wide range of subjects. There are sometimes opportunities to participate in product testing too. Participation in this online panel also supports a number of charities, where you usually choose between three options each time you complete an online survey.
You also normally have the opportunity to take part in the sites instant win game where you can win instant prizes, or more often than not, extra entries into the Opinion World prize draws. Occasionally some of the longer surveys will reward you with a payment for completing them fully and successfully. The site is OK and the surveys can be interesting. We certainly receive lots of opportunities to complete surveys, however we have to say that the rewards (in terms of various prize draw entries) are really not as good as those that you can receive on some other paid survey sites.
Nevertheless it seems to be a fairly popular site and one to consider if you enjoy giving your opinion on a very wide range of subjects such as films, topical issues, shopping and electronics to name but a few and you never know, you might just win a big prize!
Number 12 - Home of Research




Home of Research - is a nice online survey site which offers some unique surveys and sometimes (not often though) the chance to participate in online focus groups. You are rewarded with points for fully completing the surveys you are invited to take (altohugh you could get screened out during the first few questions and thus receive no reward). These points are basically equivalent to pennies and once you have accumulated
the minimum 2000 points required you can redeem them for a cheque to their monetary equivalent (which for 2000 points would be £20). Most surveys last between 15 and 25 minutes and you are generally rewarded with 50 or 100 points, although larger rewards are sometimes available. There are lots of sub panels that you can join on this site and, as with all survey sites, you should ensure your personal profile is as fully completed as possible to maximise your chances of being asked to complete an online survey. We like the site, but in our experience it can take quite a while to accumulate points.
In saying that we have noticed recently an increased number of survey invitations and the site appears more active which is a good sign for the future.
Number 13 - Survey Savvy




Survey Savvy - is an international provider of paid survey opportunities offering good cash rewards which are paid in US$. The stated average reward for completion of a survey is $3 but we have been offered rewards of between $2 and $20. Each month the site pays $10 to 50 members taken from a pool of those who have not qualified to participate in a survey during that time.
There is no minimum nor maximum payout threshold and all payments are made by cheque in US$ (which is a clear disadvantage to those who take the surveys in the UK). The site states they are currently looking at other methods of payment which may be more appropriate to those living outside of the USA (but that has been the case for a while now). You can also refer friends and family to the site and receive extra rewards based on what they earn when completing surveys themselves. We have only received a few opportunities to complete surveys on this site, but we remain a member as the potential rewards are very good and the site is professional.
more paid survey sites and online consumer opinion panels: page 2
Please contact us if any of the information provided on this page is incorrect stating why you believe it to be so.

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